Noggin is a Nickelodeon brand. It was launched in 1999 as a joint venture between Nickelodeon and Sesame Workshop. It originally had two main branches: an American cable channel and a website called Noggin.com. The brand later expanded to include a mobile subscription app and programming blocks on international Nick channels.
The original Noggin channel was replaced by Nick Jr. in 2009. The brand was dormant for a few years, before it relaunched in 2015 with the release of the Noggin App. Since then, Nickelodeon has used the Noggin name exclusively for the app.
The Noggin channel was launched on February 2, 1999. Its target audience was originally pre-teens, with preschool-oriented shows only airing in early-morning timeslots.
Oobi started production in 1999 as the first original show ever made for the channel. It was initially a series of two-minute shorts that aired during commercial breaks. Noggin played the shorts regularly from 2000 to 2002. Nickelodeon also played them during its Nick Jr. block on weekday mornings.
In 2002, Noggin was changed to become a 24-hour preschool channel. The Oobi shorts continued to air, and in 2003, a season of 13 half-hour episodes were ordered. The first four full-length episodes were simulcast on Noggin and Nickelodeon on April 7, 2003. About a year later, Noggin ordered a second season of Oobi half-hours. The season premiered on September 6, 2004, and finished airing on February 11, 2005.
Noggin continued to air reruns of Oobi until 2009, when the Nick Jr. channel replaced it. Oobi moved to Nick Jr. from late 2009 until 2013, when most older shows were phased out of the schedule.
The channel has its own website, launched in 1999 and currently updated as of 2019. The site had an Oobi show page from 2000 until 2009.
In 2015, Viacom released a mobile app using the Noggin name and its mascots. The app features episodes and clips of Noggin and Nick Jr. programs. Oobi joined the selection of shows in May 2015 and has stayed ever since.