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Noggin is an entertainment brand that started out as a collaboration between Nickelodeon and Sesame Workshop. Currently a mobile streaming app, it originally launched in 1999 as both a cable TV channel and an interactive website called Noggin.com. Oobi was one of Noggin's flagship shows, and it first aired on Noggin in 2000. It continued to air until September 2009, when the original Noggin channel closed. In 2015, Oobi was added to the Noggin streaming app. It was available on the app until March 2020. HistoryThe Noggin channel was launched on February 2, 1999. Its target audience was originally pre-teens, with preschool shows only airing in early-morning timeslots. The name "Noggin" comes from a slang word for the head, reflecting the brand's goal: to help kids learn. Oobi started production in 1999 as one of the first original shows made for the channel. The first season was a series of two-minute shorts that aired in between other shows on Noggin. In 2002, Noggin extended its preschool block to last for 12 hours each day. The Oobi shorts continued to air, and in 2003, Noggin ordered a second season of Oobi. For this season, the episodes were extended to last about 10 minutes each. The first four long-form episodes were simulcast on Noggin and Nickelodeon on April 7, 2003. About a year later, Noggin ordered a third season of Oobi episodes. The season premiered on September 6, 2004, and finished airing on February 11, 2005. Noggin continued to air reruns of Oobi until 2009, when the Nick Jr. Channel replaced it. Oobi moved to the Nick Jr. Channel from late 2009 until 2013, when most older shows were phased out of the schedule. See this page for a gallery of the show's airings on Noggin and the Nick Jr. Channel. Website
The channel has its own website, first launched in 1999. The site had an Oobi show page from 2000 until 2009. Since 2015, the site has been a guide to the Noggin mobile app. Streaming app
In March 2015, Noggin was revived as a mobile streaming app. The app featured episodes of classic Noggin shows, as well as newer shows from Nickelodeon's library. Oobi joined the selection of shows in May 2015, and it was available until March 2020. Since 2020, Noggin has introduced brand-new shows made exclusively for the app. The older shows (including Oobi) were moved to Paramount+ in 2021. Events  Noggin hosted a few live events that featured Oobi. The first was the Oobi educational tour, which was open from June 2001 to 2002. It was part of the North American Trade Show Tour in Saint Paul, Minnesota. At the tour was a replica of Oobi's house, complete with a sunflower display and a mailbox. Visitors could take a photo with the display and get info about Noggin, which was still a new channel at the time. In November 2001, Noggin featured the Oobi shorts as part of a film festival called Kids First. In June 2002, the restaurant chain Jillian's held a weekly event called Noggin Play Days. Visitors could watch a live feed of Noggin with themed activities. The Oobi shorts were featured as part of the live screenings, and a few of the activities were centered around the show.   From April 2004 to July 2006, Noggin held a monthly event called Club Noggin at malls across America. The club featured different characters each month, and attendees could watch the characters and make crafts based on them. Oobi was the featured character a few separate times, starting in September 2004. (source) In November 2007, the Nick Hotel in Orlando, Florida started a promotion called "Noggin Month". One of the events was Oobi Arts and Crafts, based on the Oobi episode "Make Art!". Visitors could make Oobi-themed crafts and take home a pair of official Oobi Eyes. (source) Gallery A scene from "Dancing", a Noggin promo  Ad for the Noggin site  Commercial for Oobi on Noggin.com  An older commercial for Noggin.com  Noggin Original logo  Promo booklet from 2002  Poster from 2004, with a list of Noggin's shows at the time External links
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